Atlantic Business Brokers Successfully Sold Commercial Door and Hardware Distribution…
Bala Cynwyd, PA (Montgomery County)
Atlantic Business Brokers Successfully Sold
Mobile Marketing Company, New Jersey and Pennsylvania
The challenge: The mobile marketing company offered SMS text marketing to local businesses in the Philadelphia and new Jersey regions. The company had a diverse base of customers spanning different industries including retail, food establishments, car washes, nail salon and many more. The company was run by the two owners and family members, and it had no tangible assets to sell only goodwill. All the relationships were with the owners and transferring the relationships would be challenging the right buyer was not found. Finding the right buyer was critical to the company’s ongoing success
The solution: The seller contacted Atlantic Business Brokers and retained the company to sell the business quickly, confidentially and for the best possible valuation. To effectively sell the company in a timely manner while getting the highest valuation, we put together a comprehensive Offering Summary and started an aggressive marketing campaign. We had an overload of buyers inquire about the business, especially since the seller was financing a portion of the deal. The buyers needed to be screened tediously and thoroughly, we knew this was a very unique business and needed a very specific buyer, preferably someone in the local market and understood the technical aspects of the business.
The results: The perfect buyer was identified and had all the characteristics of what a successful owner would need to successfully run the business. The sellers stayed in for a significant training and transition period. The buyer was able to successfully transition the model in their current business and was a worthwhile acquisition.
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